Introduction to Marketing - Role of Marketing, Consumers and Consumption, Segmentation, Targeting and Positioning, Designing Products and Services, Pricing and Channels, Using Communication to Engage Customers.

Digital Marketing Perspective - Introduction to Digital Marketing Basics, Digital vs. Traditional Marketing, Why Care About Digital Marketing? Revisiting Marketing Mix: Digital, Perspective with Case Study, Opportunities in Digital Marketing in India.

Understanding the Digital Customer -Personas in Digital Marketing, Developing, Using and Refining Personas, The Personas and User Journeys, Consumer Journey Mapping Frameworks, Digital, Marketing Mix and Digital Models, Case-based Discussions.

Website Design – Domin, Hosting & SSL, Site Content and Design, Rules and Frameworks, Creating a Wordpress CMS & Canva based website, Usability Testing, Launch and Management, Responsive website etc.

Search Engine Marketing – SEO & Paid, Basics of SEO: On Page and Off Page, Methods and Best Practices for Traffic Building, Website Optimization, Use of Backlinks, Paid and Organic Search, Choosing the Right Keywords, Keyword Research Tools, Google Adwords, Set Up, Manage and Optimise a Google Ad Campaign,Google Analytics.

Social, Mobile and Influencer Marketing - Trends, Social Media Marketing as Content Marketing, Paid, Earned and Shared Media, Social Media Landscape and Platforms - An Overview, Social Media Strategy and Selecting the Right Channels, Publishing on Social Media, Interacting with Customers on Social Media, Facebook, Instagram and Snapchat Marketing, Twitter, Linkedin and Youtube Marketing, Mobile Advertising, Influencer Marketing.

E-mail Marketing- Introduction to Advanced Email Marketing, Fundamentals of Email Marketing, Email Best Practices and Myths&Bulk Email concept.